Dos & Don’ts for Property Managers who use Instagram: If you are a property manager, Instagram is the ideal social media platform to showcase your listings! Individuals want to have a glimpse of the properties that you as a property manager have listed. With the help of Instagram, you can give potential renters a glimpse of your apartment, you can offer them visual tours, and even generate leads.
If you are able to build trust via a social media platform such as Instagram, then trust me, you’ll be miles ahead of your competitors. In this post, you are going to know the dos and don’ts when using Instagram to promote your listings.
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Dos for Property Managers who use Instagram
Make use of your logo if you own one
Making use of your logo is a perfect way to increase brand awareness and recognition. If your desire is to grow then you should consider this. When individuals see your brand logo they immediately start to trust you. If individuals know your brand and trust them as well, getting leads wouldn’t be a hard task.
Also, Read: How To Write A Great Property Manager Resume?
Display teasers of listings
If you have a property that is still under construction, post the progress pictures even if it is not complete and is yet to be put on sale. That single act can make your followers including your potential customers pretty excited. It is also awesome for engagement because they would be thrilled to follow the progress of the house.
Have a professional profile picture
Make sure that your real estate Instagram profile picture is top-notch and of high quality. Having a quality photo of yourself as your profile picture would build trust with your potential customers and followers. If you are yet to have a head shot consider making use of your logo to replace it but make sure it is topnotch.
Share Real Estate Floor Plan Rendering Images on Instagram
Digital Real Estate Renderings like floor plan Images of apartments you can show to your audience. You can share 3D floor plan images on social media platforms including Instagram. We do offer real estate rendering services where we offer 3D exterior and interior renderings at an unbeatable price.
Don’ts for Property Managers who use Instagram
Do not use stock photos
Making use of a stock photo that a potential customer has come across could raise suspicions and give your company a bad outlook. Stock photos also come with a kind of vibe. They can give your account a fake appearance. You want to ensure that your Instagram page is unique, thus, uploading a stock photo wouldn’t help. If maybe you aren’t ok with your photos, you can make use of certain filters and editing tools to edit the photos to your taste. Modify the brightness, crop it or tweak some aspect of the photos, Instagram boast of several tools for that.
Also, Read: What Attributes to Check while Hiring a Property Manager?
Make sure you don’t sell too much
Make sure that your real estate Instagram is diverse and not crammed with several sales posts. While displaying your listings and trying to sell them is significant, not all your followers want to buy. Some certain people may choose to follow you because of your designs and the inspiration they draw from them or for real estate advice and tips.
Don’t purchase followers
No matter how low your followers are, do not engage yourself in the act of buying followers. You want genuine individuals who will engage with your brand and to be frank, most of these paid followers are bots. If you boast of huge followers but have few likes or comments on the photos you upload, this may trigger suspicions amongst your real followers. Though several people look at the number of followers to judge if an account is legit or not, there exist other ways you can gain trust. Uploading high-quality contents and photos are all you require to grow your follower base organically.